Menken Drinks produces and sells juices and soft drinks under private and own label, like Jaffajuice. Turnover € 110 million per annum.
- Profit/turnover responsibility
- Member of the management team
- Management of the Commercial Department (15 personnel)
- Management of the Sunkist-brand operation in Belgium
- Sales management of key accounts
- Strategy development
- Markets: Europe and other continents.
- Strategy formulation on company growth through mergers & acquisitions
- Supported account managers to create substantial new business from new markets ( Eastern Europe )
- Reorganized commercial department
- Initiated automated system supplying management information like profit levels per account-manager and customer
- Improved internal cooperation between commercial department and logistics, finance, production and hrm
- Made new product development a continuous activity
- Average yearly increase of turnover and profit 10% in a highly competitive environment