Track Records arrow Menken Drinks BV

Commercial Director.
Menken Drinks produces and sells juices and soft drinks under private and own label, like Jaffajuice. Turnover € 110 million per annum.

  • Management:
    • Profit/turnover responsibility
    • Member of the management team
    • Management of the Commercial Department (15 personnel)
  • Marketing/sales
    • Management of the Sunkist-brand operation in Belgium
    • Sales management of key accounts
    • Strategy development
  • Markets: Europe and other continents.


  • Strategy formulation on company growth through mergers & acquisitions
  • Supported account managers to create substantial new business from new markets ( Eastern Europe )
  • Reorganized commercial department
  • Initiated automated system supplying management information like profit levels per account-manager and customer
  • Improved internal cooperation between commercial department and logistics, finance, production and hrm
  • Made new product development a continuous activity
  • Average yearly increase of turnover and profit 10% in a highly competitive environment